TUESDAY After” picture of my hair for Tracey (that means I also took a before)… CLICK HERE to check Tracey out! You will never go to a different hair stylist again!
WEDNESDAY Portrait Study – Day 6
THURSDAY Philpot Family. Erin and Ian won my MINI session door prize from my Studio Grand Opening Party several weeks back and we decided it was warm enough to go out and take those pictures! (full blog post coming soon!)
FRIDAY Newborn Studio Session (full blog post coming soon)
SATURDAY Amy & Kyle got married! (full blog post coming soon)
SUNDAY lunch at Pizza Rustica with the hubs and mom-in-law! Everyone has to make a trip here! SOOOOO yummy and awesome service!
I’ve been collecting various marketing components all year. I started out with temporary solutions in every category until I could put my efforts into creating something unique and personal.
One of my most important pieces in my branding material is my welcome packet and the items I include in that. It is important because they are all the answers to any questions my clients usually have about a session. What should we wear? What props should we bring? What else do you need from us?
To my wedding clients I sent out a card with my “Style Tips” and “Photographer’s Checklist” postcards and a basic, handwritten greeting card. To all of my portrait clients I simply email the “Style Tips” PDF to them after they complete the contract and deposit.
To design these post cards I stuck with my design model: simple, natural, and colorful. To over complicate design makes it harder to read and messy. I decided I would stick to my two regular fonts for the little variety I wanted, my logo, and my colors. My natural component is the handwritten card and the envelope. My card is a natural brown like my disc packaging and the envelope is a stark white to go with my website (it is also the neutral color in my chosen color palette). And, since I have had my color palette all sorted out for several months now, choosing colors was easy. I had six choices to work with: stark white, natural brown, yellow-orange, rust red, leafy green, and sea blue. I always keep the yellow in the mix because that is my main color and then I chose the green because I liked the way that would pair with the yellow and I didn’t use it in my marketing materials yet.
A full blog post of what the whole Wedding Welcome Packet looks like will be coming soon 🙂