Graphic Design | Welcome Packet

I’ve been collecting various marketing components all year.  I started out with temporary solutions in every category until I could put my efforts into creating something unique and personal.

One of my most important pieces in my branding material is my welcome packet and the items I include in that.  It is important because they are all the answers to any questions my clients usually have about a session.  What should we wear?  What props should we bring?  What else do you need from us?

To my wedding clients I sent out a card with my “Style Tips” and “Photographer’s Checklist” postcards and a basic, handwritten greeting card.  To all of my portrait clients I simply email the “Style Tips” PDF to them after they complete the contract and deposit.

To design these post cards I stuck with my design model: simple, natural, and colorful.  To over complicate design makes it harder to read and messy.  I decided I would stick to my two regular fonts for the little variety I wanted, my logo, and my colors.  My natural component is the handwritten card and the envelope.  My card is a natural brown like my disc packaging and the envelope is a stark white to go with my website (it is also the neutral color in my chosen color palette).   And, since I have had my color palette all sorted out for several months now, choosing colors was easy.  I had six choices to work with: stark white, natural brown, yellow-orange, rust red, leafy green, and sea blue.  I always keep the yellow in the mix because that is my main color and then I chose the green because I liked the way that would pair with the yellow and I didn’t use it in my marketing materials yet.

A full blog post of what the whole Wedding Welcome Packet looks like will be coming soon 🙂

Style Tips Photographer Checklist

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