- Spend too much time thinking about your gear. Equipment is important, but it is not the core of photography. In fact, I think it is good for every photographer to learn how to work well under the challenge of cheaper equipment. Remember, ultimately only photographing makes you a better photographer.
- Leave your camera at home. To drive this incentive home for me I have committed to “a Photo a Day” and am working towards getting a Kelly Moore purse so I literally always have my camera on my person.
- Forget to fuel your creativity. It is good to have a repertoire of “go to” ideas when you are stumped but you will only improve as you let your creativity continue to flow and the best way to do that is to be seeking for new ideas at every shoot. If you need help I suggest trying new lenses, new locations, or do some online research for new poses and great artwork to get your juices flowing. Remember, you want to separate yourself from your competition.
- Ignore the value of your copyright. If your copyrights are not valuable, why are people working so hard to get them?
- Take every assignment. The best photographers find their niche and build on that. At the beginning I found it valuable to take a little bit of everything. In my opinion, how else are you going to find our what you like and what you’re really good at? But as soon as you find that niche hone in on it.
- Ignore the math. Are your expenses higher than your income? You can only do so much work so be sure you are charging enough per session.
- Ignore blogging. Blogging is the most “Google friendly” way to get your material out there. I’ve found frequency to be the key. CLICK HERE for more info on how to blog for your business.
- Ignore social media. Social media are the best ways to share your work with the world, especially if you get a network of friends supporting your work enthusiastically.
- Think you can fix everything by editing. The bottom line of a great photographer is getting the lighting and the settings right first and only using editing programs like Lightroom and Photoshop to spruce it up.
- Stop learning. Always be researching your field and looking for new ways to advance your work. Look at art, look at other photographer’s work, and look into all areas of your business and continually seek improvement. You will never know everything.